Why Do Old People Hate New Music?

They don’t. They just don’t hear it enough in the right context!

This is the problem tuka is trying to solve: to recreate that music sharing network you had when you were in high school and college!

The Conversation.

Why do old people hate new music?

    by Frank T. McAndrew

When I was a teenager, my dad wasn’t terribly interested in the music I liked. To him, it just sounded like “a lot of noise,” while he regularly referred to the music he listened to as “beautiful.”

This attitude persisted throughout his life. Even when he was in his 80s, he once turned to me during a TV commercial featuring a 50-year-old Beatles tune and said, “You know, I just don’t like today’s music.”

It turns out that my father isn’t alone.

As I’ve grown older, I’ll often hear people my age say things like “they just don’t make good music like they used to.”

Why does this happen?

Luckily, my background as a psychologist has given me some insights into this puzzle.

We know that musical tastes begin to crystallize as early as age 13 or 14. By the time we’re in our early 20s, these tastes get locked into place pretty firmly.

In fact, studies have found that by the time we turn 33, most of us have stopped listening to new music. Meanwhile, popular songs released when you’re in your early teens are likely to remain quite popular among your age group for the rest of your life.

There could be a biological explanation for this. There’s evidence that the brain’s ability to make subtle distinctions between different chords, rhythms and melodies gets worse with age. So to older people, newer, less familiar songs might all “sound the same.”

But I believe there are some simpler reasons for older people’s aversion to newer music. One of the most researched laws of social psychology is something called the “mere exposure effect.” In a nutshell, it means that the more we’re exposed to something, the more we tend to like it.

This happens with people we know, the advertisements we see and, yes, the songs we listen to.

When you’re in your early teens, you probably spend a fair amount of time listening to music or watching music videos. Your favorite songs and artists become familiar, comforting parts of your routine.

For many people over 30, job and family obligations increase, so there’s less time to spend discovering new music. Instead, many will simply listen to old, familiar favorites from that period of their lives when they had more free time.

Of course, those teen years weren’t necessarily carefree. They’re famously confusing, which is why so many TV shows and movies – from “Glee” to “Love, Simon” to “Eighth Grade” – revolve around the high school turmoil.

Psychology research has shown that the emotions that we experience as teens seem more intense than those that comes later. We also know that intense emotions are associated with stronger memories and preferences. All of this might explain why the songs we listen to during this period become so memorable and beloved.

So there’s nothing wrong with your parents because they don’t like your music. In a way, it’s all part of the natural order of things.

At the same time, I can say from personal experience that I developed a fondness for the music I heard my own children play when they were teenagers. So it’s certainly not impossible to get your parents on board with Billie Eilish and Lil Nas X.

The Dismal Future of Culture?

Slide11

I reprint this article in full because this is exactly what we’ve been arguing at tuka all along. Serious dedicated writers can no longer write, as so it goes with the development of other creative professions such as music, photography, and video. So collapsing creative incomes means the dominance of mediocrity and purely commercial values for artistic expression. A good example is the proliferation of reality TV. It all becomes rather tired and boring and audiences turn to better options. It’s a vicious downward spiral.

Crashing author earnings ‘threaten future of American literature’

theguardian.com/books/2019/jan/08/crashing-author-earnings-threaten-future-of-american-literature

Alison Flood

January 8, 2019

A major survey of American authors has uncovered a crash in author earnings described as “a crisis of epic proportions” – particularly for full-time literary writers, who are “on the verge of extinction”.

Surveying its membership and that of 14 other writers’ organisations in what it said was the largest survey of US authors’ earnings ever conducted, the Authors Guild reported that the median income from writing-related work fell to a historic low in 2017 at $6,080 (£4,760), down 42% from 2009. [Yeah, who survives on $6K a year?]

Writers of literary fiction are particularly affected, said the Authors Guild, with those authors experiencing the biggest recent decline in writing-related earnings – down 43% since 2013. Isolating book-related income, the decline was even steeper, down to $3,100 in 2017 – more than 50% down on 2009’s median of $6,250. In total, 5,027 authors provided detailed responses to the survey.

The Authors Guild said the reduction in earnings for literary writers “raises serious concerns about the future of American literature – books that not only teach, inspire and elicit empathy in readers, but help define who Americans are and how the US is perceived by the world”.

“When you impoverish a nation’s authors, you impoverish its readers,” said Authors Guild president James Gleick. Vice-president Richard Russo added that “there was a time in America, not so very long ago, that dedicated, talented fiction and non-fiction writers who put in the time and learned the craft could make a living doing what they did best, while contributing enormously to American knowledge, culture and the arts. That is no longer the case for most authors, especially those trying to start careers.”

Author TJ Stiles said: “Poverty is a form of censorship. That’s because creation costs. Writing requires resources, and it imposes opportunity costs. Limiting writing to the financially independent … punishes authors based on their lack of wealth and income.”

The survey found that even those who consider themselves to be full-time writers are forced to hold down multiple jobs to earn enough money to survive. Just 21% of full-time published authors derived 100% of their income from their books in 2017, with the need to focus on other avenues for income meaning that literary authors are writing and publishing books less often.

“It takes writers longer to research and write books, since they have to do it between other money-earning ventures,” said the Guild, describing the situation as “a crisis of epic proportions”.

“The quality of books written by authors holding down other jobs may be affected since their attention is divided and writing is often pushed to what spare free time is left,” it added.

The one bright point in the survey was for self-published writers, who were the only group to experience a significant increase in earnings – up 95% in book-related income between 2013 and 2017, with the number of authors self-publishing up by 72% since 2013. But the Guild pointed out that self-published authors still earned 58% less than traditionally published peers in 2017. [Self-publishing is the best financial strategy, but how do we separate hobbyists from serious writers in a sea of content?]

The Authors Guild blamed the crisis on the “growing dominance of Amazon”, which it said forced publishers to accept narrower margins and then pass their losses on to authors, as well as publishers’ focus on blockbuster writers at the expense of lesser-known names, as well as a 25% royalty rate for ebooks.

“Amazon, but also Google, Facebook and every other company getting into the content business, devalue what we produce to lower their costs for content distribution, and then take an unfair share of the profits from what remains for delivering that reduced product,” said Russo. “We get that they like to move fast and break things, but it’s no longer in their own interest to break us. If even the most talented of authors can no longer afford to write, to create, who’s going to provide the content?” [What we have discovered is that the big digital distributors like Amazon and Apple don’t really care about the intrinsic value of the content they distribute. More is better and cheaper.]

Slide03

The survey follows similar research conducted in the UK in 2018, which found that median earnings for professional writers had fallen by 42% since 2005 to under £10,500 – well below the minimum wage of £15,269.

The Tyranny of the Algo

Evil tech

As we’ve argued previously, here, here, and here, algorithms are no magic wand for sorting subjective content, artistic or otherwise. Here the top brass at Apple admits to the fact in a criticism of one of its competitors, Spotify.

Two take-aways from Mr. Cook’s argument. One, he claims that Apple uses the human creativity of its users to create playlists, but tuka uses it’s entire network of users to reward human curation of all content. Yeah, web 3.0 is about the human, not the machine.

Second, the race among the streamers, Apple Music, Amazon Music, Google Play, and Spotify, Pandora, etc. is another loss-leading attempt to build out a user base to monetize the data flow. In other words, streaming doesn’t pay unless you can monetize the network in some other way. As I suspected, the pricing model of streaming is likely financially unsustainable in the long-run as the true price of streaming content is several times what consumers are now paying. Direct ownership of content may be far more economical than renting it without ad support.

Apple’s CEO Says Spotify Is ‘Draining the Humanity Out of Music’

Apple CEO Tim Cook recently revealed the company’s streaming music service, Apple Music, has clearly surpassed Spotify in subscribers in the US, Canada, and Spotify.

Instead of gloating, he humbly downplayed the achievement.

“The key thing in music is not the competition between the companies that are providing music, the real challenge is to grow the market.  If we put our emphasis on growing the market, which we’re doing, we’ll be the beneficiaries of that, as will others.”

In a recently published article with monthly business magazine Fast Company, Cook revealed his true feelings about his streaming music rivals.  Taking a clear swipe at Spotify, he said,

“We worry about the humanity being drained out of music, about it becoming a bits-and-bytes kind of world instead of the art and craft.”

The Creators Case for Blockchain

Social Media Connection

Nice article on Medium:

A Poet’s Case for Blockchain

I would add that the major problems for artists in the digital age stem from the explosion of new supply of content. This drives the price down and the search costs of discovery up. The failure then becomes that artists can’t find their audiences and consumers can’t find the content they desire. For poets this means finding an audience not necessarily to sell poetry; rather more important is to find readers and appreciators of their poetry.

Large centralized network servers based on algorithms can’t solve this problem without commoditizing content and delivering the most popular but mundane content churned out by those metrics.

We need to empower the human by connecting the creative.

OSN Heart

 

No, Nobody is Saving the Music Industry. Or the Culture Industry.

No, Streaming Services Are Not ‘Saving The Music Industry’

Recent reports that streaming is now the ‘biggest money-maker’ for the music biz have prompted hyperbolic claims that Spotify and co have ‘saved the music industry’. In reality, this could not be further from the truth.

Excerpt:

Progressive music that goes against the aesthetics of whatever the mainstream might be at any given point by its very nature does not cater to the whims of a Spotify algorithm. Now that streaming is the industry’s biggest money-maker it has become the overriding force in music consumption. This dominance will only increase as time goes on, and for artists to gain anything, as a result, requires them to conform or die. There are exceptions, most notably in zeitgeist-seizing movements like grime that are both artistically essential and buoyed by the kind of mass appeal that in effect bypasses the need for a leg-up from the algorithms, but such a lethal combination is rare indeed. Not everything that is great is as popular.

Yes, not everything that is great is popular, and not everything that is popular is great! We need human subjectivity, and that’s more complicated than a complex algorithm.

If streaming platforms keep growing more and more influence over how music is curated and marketed by those in charge, while the revenue for those not mundane enough to fit their algorithms remains so pitifully minute, it is not that impossible to envisage the blandest landscape the industry has ever seen. Great music will continue being made, of course, but getting that music out to people outside of the algorithms will be so much harder. “I hope I am wrong,” says Reeder. “I hope the revenue from streaming does improve, because if it doesn’t, well, who knows how positive the future will be for the majority of music makers and labels out there?”

This is not only the case for music, but for literature, poetry, video, and photography.

Woe is Facebook.

Some more bad news for Facebook. The following two news bites explain why. At a deeper level, we must ask why Facebook users are disengaging. I suspect it’s due to two factors: one, FB’s expressed desire to please users by emphasizing friends and family in timeline feeds; and two, because most of FB’s timeline content outside of friends and family is fairly tedious and distracting. Both factors greatly reduce the ad pushing revenue model that FB depends on. One could feel this at least a year or more ago when ads grew like kudzu on our timeline feeds.

The solution is to de-emphasize the monetization of meaningless connections and focus on meaningful connections.  That can only come through peer-to-peer sharing of meaningful content. Stories is one way to engage our creativity. Many others exist. See tuka.

The One Graph That Shows (Again) That Facebook’s Epic Run Has Ended

Facebook had a terrible, horrible, no good, very bad day.

After the company’s quarterly earnings call with investors, FB’s stock price dropped ~20% in after-hours trading. Over $100B in value disappeared in an instant after FB announced disappointing revenue numbers and user growth.

Some context: that’s comparable to the entirety of General Motors, Ford and Target… combined. 😮

Why did the stock tank? A perfect storm hit one of Facebook’s core features, the News Feed:

  • Less “viral” clickbait in the feed. Facebook has committed to optimizing for “time well-spent” in the app, not overall engagement. While this shift made for a better experience for users, FB can’t show users as many ads as before.
  • Less feed personalization. In the wake of the Cambridge Analytica scandal and recent GDPR regulations, Facebook revamped its data usage policies and privacy controls. These changes hurt FB’s ability to charge companies big bucks to specifically target ads.

But the most interesting change to the News Feed: the rollout of stories, a well-received but not-well-monetized feature that could change how most people use Facebook and their products altogether.

Stories might actually break Facebook

Stories – tappable, full-screen photos and videos – are replacing news feeds everywhere. The format was originally pioneered by Snapchat. In fact, right after Snapchat launched stories in 2013, Facebook tried to acquire them for $3B. 👀

Facebook worked around the failed acquisition by copying Stories inside Instagram (and then in Messenger… and then in Facebook itself).

It worked:


Instagram stories took off, with 250M+ users engaging with the feature less than a year after its launch. That’s over 50% of Instagram users… and close to double the number of Snapchat daily active users. 😈

Unfortunately, the success of Stories might shoot Facebook’s ad revenues in the foot. Companies are still figuring out how to build the ad units – engaging, vertical video ads that users won’t immediately tap past. Rest assured that #content creators everywhere are working to make Story ads profitable. [Blogger note: interesting that people still think content is only worth what it can shake from the money tree (i.e., commercial advertising).]

Anti-Culture by Algorithm

As we’ve mentioned elsewhere, rule by algorithm can be just as stringent as any rule by a dictator, perhaps even more so as it is vague, faceless, and hard to define. And human actors will always adopt perverse incentives to game the algorithm. This article explains how Amazon Kindle algorithms can produce perverse incentives that determine market outcomes for books and the products we get to see and consume.
Let’s just say, it ain’t literature! 

BAD ROMANCE

To cash in on Kindle Unlimited, a cabal of authors gamed Amazon’s algorithm

A genre that mostly features shiny, shirtless men on its covers and sells ebooks for 99 cents a pop might seem unserious. But at stake are revenues sometimes amounting to a million dollars a year, with some authors easily netting six figures a month. The top authors can drop $50,000 on a single ad campaign that will keep them in the charts — and see a worthwhile return on that investment.

In other words, self-published romance is no joke.

Book stuffing is a term that encompasses a wide range of methods for taking advantage of the Kindle Unlimited revenue structure. In Kindle Unlimited, readers pay $9.99 a month to read as many books as they want that are available through the KU program. This includes both popular mainstream titles like the Harry Potter series and self-published romances put out by authors like Crescent and Hopkins. Authors are paid according to pages read, creating incentives to produce massively inflated and strangely structured books. The more pages Amazon thinks have been read, the more money an author receives.

“But if they’re only relying on algorithms, they’re going to find — like YouTube and like Facebook have been finding — they need human curators as well.”

Exactly.

Read more…

 

Algorithmic Culture

Some excerpts from this article point out the effect machine algorithms have on shaping our information, our entertainment, and our culture.

The Creepy and Creeping Power of Social Media

By Ned Ryun| June 8th, 2018

While algorithms are necessary to serve up the content people want, social media companies failing to be transparent on this front are dangerous…Algorithm tweaking isn’t neutral and it has a massive “follow on” effect in the digital industry and political world, changing the kind of content that people see everyday. So if the algorithm starts filtering [say, content] it puts a thumb on the scale, favoring one side over the other. With a small handful of controllers over the algorithms, it’s appropriate to ask who controls the controllers?

….

We should acknowledge that rule by algorithm can be just as stringent as any rule by a dictator, perhaps even more so as it is vague, faceless, and hard to define. These algorithms decide what you see and don’t see in your timeline, subtly determining for you what is “worthy” of your attention. Facebook treats this algorithm like a black box, we’re never allowed to look inside and see what’s going on, we’ll only ever see the results on our news feeds. A world ruled by algorithms—just like the one it replaced controlled by network executives—closes off views, closes off debates, and further Balkanizes people. So, in fact, how can these social media and tech giants save democracy when in fact they’re becoming less democratic?

This is the same dynamic that is filtering and feeding our artistic content through the world-wide web. We can only consume the content that we can find and this is how it’s being found.

Put The Damn Phone Down and Do Something

This is a good interview with the Ben Silbermann, founder of Pinterest, published on Medium.

Some excerpts:

We’re social creatures. We need to connect with other people.

Pinterest is actually…it’s really about you. It’s about your tastes, your aspirations, your plans. There are other people there. Our recommendations are all curated by other users. The objective is not to do that [seek Likes]. That’s why it’s different than social networks.

sure, it’s fun to look at millions of ideas, but eventually, the real satisfaction and joy comes from giving it a shot. It might turn out great. It might turn out poorly. All of that is fine. We want to be the company that motivates you to put your phone down and to go try those things.

So, Pinterest is doing the right things to encourage engagement within the community. The next step of Web 3.0 is to distribute the network value they create back to the community of users. tuka will do that.