tuka aligns the primary needs of a creative market–to promote, transact and connect–through three integrated digital technologies. These are an online social network (OSN) that is more accurately termed a online media network; a peer-to-peer (P2P) filesharing protocol to exchange digital media; and a blockchain transaction ledger to keep track of information data flows and transactions.We might put it more simply in these terms:

OSN + P2P + BC = tuka.

1. Promote.

The purpose of the OSN platform is to share and promote content. It’s different from Facebook because postings are limited to sample files of creative content. In other words, good-bye to white noise and push ads. Through a timeline feed, users curate their feeds so creators can discover their audiences and vice-versa.

2. Transact.

Resulting transactions among users are enabled over a peer-to-peer [P2P] file-sharing distribution and payments network.

3. Connect.

The flow of transactions data and shared information is recorded by the Blockchain (BC). Peer networks are managed through a dedicated user dashboard.

Control Your Peer Network.

Blockchain is a distributed public ledger that records all transaction/data flows between users, whether monetary or non-monetary (read more here and here). Smart contracts can be programmed into the metadata of digital content so the Blockchain can distribute value to every user who contributes to the final transaction, meaning promotional efforts by fans can be rewarded by content owners, contingent upon sales. Successful promotion and marketing receive remuneration after the sale; while unsuccessful or free promo incurs no costs.

A Blockchain ledger system also means users have the power to build out and control their own peer networks on the platform. Users can reap the value of their data networks rather than surrendering that value to network servers.

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