“Creativity is contagious. Pass it on…”

– Albert Einstein

…an idea whose time has come.

Our Story.

Do you love to read? Love playing or listening to music? Love visual arts? If you do–fantastic–you’ve come to the right place.

But did you know that almost half of the music and video we consume is streamed and it takes almost 15 million streams on YouTube to earn the creator the equivalent of the average monthly minimum wage of $1260? How many musicians do you think can command 15 million streams per month? That’s right—zero.

Did you also know that the median annual income of Authors Guild members is $17,500 for full-time authors and $4,500 for part-time authors? And those are just the authors who qualify for professional membership in the Guild. At those income levels we must presume everybody is a part-time author with another job!

This is not just a problem for writers, musicians, and other content creators, it’s a problem for all of us as consumers of creative media. If a professional creator cannot make a viable living from creating, the supply of quality content must suffer.

But we can fix this.

The growing supply of new content means it will always be relatively inexpensive – the question is whether it will be any good. As we help professional creators, we help all the rest of us who like to create and share content just for fun. By saving creative industries, we can inspire the irrepressible creative impulse in all of us.




Read more…

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Panel 1

…an ecosystem?

To understand how we can do this—to disrupt new technology with newer technology—is a complex challenge. To oversimplify, we need to think about why we humans started creating song, dance, and stories around the campfire in the first place. Because the primary value of creativity is to connect us together through sharing networks.

We do this now with online friend networks, creating enormous value that’s reflected in the market valuations of these social media networks. We create this value by sharing information and forming connections, not through sales.

The money transactions happen when other parties want access to these networks. The network servers are capturing most of that value now, but we, as creators and consumers, need to take the lion’s share back. How?

  • First, we need an online media platform where we can post and find content in order build out and manage our peer networks.
  • Second, we need a way to facilitate the monetary and non-monetary exchange of content among users.
  • Third, we need a way to track and manage all this information flow and retain the value created.

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Panel 2

3-part harmony?

tuka helps achieve all this with 3 integrated functions, creating a networked ecosystem of information flows:

[Click on the graphic for more detailed explanations of these 3 functions on our blog.]

This all sounds pretty cool, right?   BUT

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Panel 4

…a solution emerges…

...here comes The Ask:

The most important element in this solution is you. An information network doesn’t become valuable until a critical mass of users have joined and started to share and connect. Imagine Facebook without friends? This is the biggest challenge we face in trying to save the creative professions and markets. We need you, whether you are a professional creator, a consumer, a fan, a promoter or influencer, or an art enthusiast. Whatever you do, it has value in the creative marketplace and at tuka we hope to return that value to you.

THIS IS IMPORTANT: As a creative media ecosystem, tuka does NOT rely primarily on monetizing content, rather it relies on the love of creating, sharing, and connecting. The resulting information data network is what spins off value (i.e., sales).***

Remember - the first question we asked was: Do you love reading books and listening to music?

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Next steps...
  • Today - right now! -  all you need do is OPT-IN with your contact info in the form below and CONNECT to the tuka network. Soon you may also choose to become a BETA user as we build the platform and receive first cut on value that's created. We will stay in touch.
  • Follow our BLOG to keep up with exciting new developments in the world of the digital economy, peer networks, and blockchain technology.
  • Read the ebook The Ultimate Killer App to discover how psychology, social behavior, and economics drives the Power to Create and Connect. 
  • Spread the word...Creating and Connecting is all about Sharing. SHARE the tuka initiative through the Social Media links below. And Thanks!

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Our Disclaimer.
At tuka we believe that your personal information, including your email, is your property. We reinforce these property rights by not sharing or exploiting any information you share with the tuka network. The idea behind tuka is that the aggregated value created by any network belongs to the network users to use as they see fit.

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